5 Reasons why Digital Marketing Become Huge Success in 2020
Nowadays, nobody is there who don’t know about digital marketing but for the past 3-5 years, we’ll see a very rare person who knows about it. In fact, I put a question to you Do you know what is digital marketing? for the past 4 years.
Many of the people will say I don’t know about that, If we see an ad on our Facebook, Instagram, Linkedin,… We didn’t know that this is also called an Ad.
- If we are talking about Digital Marketing then first we have to learn about What is Digital Marketing? The very simple definition/meaning is to earn money by Online or Digitally. Digital means Online or Global Internet & Marketing means to earn money.
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Now, Many of the individuals will think that marketing means the sale of the product but they’re wrong. In Online-Marketing the word marketing means global reach to your audience, Don’t be confused in Digital-Marketing and Affiliate marketing or Network marketing.
They all are different from each other, There are several Platforms and techniques to earn money online like:-
- Youtube:- The individuals who are a full-time YouTuber, they will earn money Online by monetizing his channels through Ad networks. Ad network who run their ads on several YouTubers channel for some amount.
- Website:- Those individuals have their website they will earn from it by monetizing it by Goggle Adsense or such other ad networks. There are several many ad networks but Adsense very famous and Flexible to use.
- Content Marketing:- Basically a content marketer will make their content very vulnerable to their audience. Everything that you’ll see on a website is Content.
- Search Engine Marketing(SEM):- It is the way to get huge traffic paid or organic to their content. It includes both SEO and paid Listings for traffic.
- Social Media Marketing(SMM):- Every individual can become a Social media influencer or marketer by getting some deep knowledge of Social-Media Platforms Like Good knowledge of Keywords, Hashtags, Content, Trending searches, E.t.c.
- Influencing/Blogging:- One of the best and my favorite Online marketing is Blogging. Just make your own website or you may go for several freelance platforms for writing & post your bogs theirs.
- Freelancing:- The other best platform is freelancing, this one is best for students who will do study and at the same time they’ll also earn some income.
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Every Online earning job is well & good but you have to give your efforts on it as you see above that you have a piece of good knowledge for becoming a Search Engine Expert, Social Media influencing, Writing, E.t.c.
So, After getting knowledge of particular one module you will become the king of that particular field like SEM expert, SMM expert, ADs Expert, SEO expert, E.t.c. Once you will get success in these field then there are several companies that will hire you for a good amount.
Now, we are going to talk about the 5 Positive impacts of Digital-Marketing on Ads Industry
1. Wider Audience
After getting support from digital-marketing the reach of a particular ad of content is increased very fastly. If I’m talking about the content marketer for the past five years they can’t able to promote their content Globally.
But after the hype of digital marketing, this is possible Now, every individual will be able to promote their business/content online by the investment of the little amount.
Now, they can run their own ad campaigns on social media platforms very well. Past four-five years there was a kind of barrier to the huge investment of time and money for any kind of Marketing and Promotion for reaching a wider audience.
If you use Facebook, Instagram, Linkedin, Twitter, Tumblr,… you will see that influencer promoting their content on just 5$-10$ successfully. This is the most important change after the hype of Digital Marketing.
Because there is heavy competition in online marketing the same there is also competition between Ad agencies who monetize your content, that is the main reason for Cheap promotion on Online platforms.
2. Money Saver
As I mentioned above that after the hype of Digital-Marketing it is easy and cheaper to advertise your brand, content, E.t.c. You see that there several ad agencies who provide their Advertisement service to their customer.
It is obvious that if there were too many ad agencies then there’ll be a huge competition between ad networks and they provide their Ad facilities at a very cheaper rate to their customers.
For example if you advertise your content, brand on FB you’ll see that only for 5$-10$ you’ll increase your reach to 20,000-30,000 peoples easily. Same as there are several platforms like Tumblr Ads, Google Ads, Twitter Ads, and very latest Linkedin Ads, E.t.c.
So, it is also a very important change in the field of Digital-Marketing Nowadays individuals are promoting their Brands & Content at a very cheap rate.
3. Get Faster Results
you’ll get faster results of your campaigns, In fact, you’ll see Live results of Post Engagements, Impressions, E.t.c. This is the major impact on the advertisement industry because in the past 2-5 years it is very difficult to know about the Reach of our own Ad campaigns.
Digital media providing its high speed to its customers, If you are want to Run an Online Business, it was one of the best opportunity in 2020. There are several platforms are available which will provide the wider reach and audience in a very short time.
In fact, you also generate Leads at a very cheap price by running your Ad Campaigns & it depends on you that in what country, in what kind of age group, what type of peoples like either Male or Female, E.t.c are you want to promote your ads.
4. B2C Business runs
Now, this impact is to change the business opportunity of small businesses like many e-commerce shops who want the promotion of their website but they can’t due to the above reasons.
Now they will allow promoting their business online very well, Nowadays many small Entrepreneurs will make their own e-commerce website and sell the products directly to the consumers. In fact, you will also one thing that all the new Entrepreneurs who will do this kind of work they all are just 16-30, age groups.
So, this is a lovely opportunity for the new generations to work online as much they can.
Last but not least, Reach plays a very important role in Online-Marketing it means how many people will see your post or Advertisement campaign.
In this field you’ll see that there are so many different kinds of work are available to do, because there are several ways to earn money online. Many of the individuals will earn money online by Blogging, Affiliate Marketing, E-mail Marketing, Freelancing, E.t.c.
There are two types of traffic on content paid and Organic. If you pay some amount to any ad network for sending traffic to your site, it is Paid-traffic. if you are thinking to get huge organic traffic on your brand, website, content, E.t.c. then you are wrong.
You have to pay a little amount and you have to make your strategy also how to promote your brand, Then definitely you’ll get huge traffic which is paid. This will increase your brand Reach to the general public.